Why You Need To Invest In Powerful SEO

Why You Need To Invest In Powerful SEO

If you are a business owner or website developer, you probably know that SEO is an important part of successful digital marketing. However, do you truly understand what SEO is, and how it works to successfully boost your website’s potential?

As you grow in your understanding of this powerful tool and utility, you can begin to properly customize your website and digital content to better reach and engage customers in new ways.  In this blog, we will walk through SEO, and show how this tool can give you the competitive edge in your market!

Defining SEO

So what is SEO? 

“SEO” stands for Search Engine Optimization. This concept refers to your website’s ability to be discovered by online search engines when a user searches for particular keywords or phrases related to your business, products, or services. In short, the better your SEO, the higher in the rankings your site will appear! No SEO, or poor SEO means no chance of being found on the web… I’ll say it again… NO. CHANCE. Imagine spending all that money or time to have this incredible web presence that no one ever sees unless they literally type your web address into the address bar. You may as well build a full scale model of the Death Star and then hide it in your closet… Crazy, right?!

SEO is best accomplished through two methods: back-end site development and SEO-optimized content.  On the backend of your website, you can fill your coding with specific SEO-related coding and marketing content that will help search engine algorithms “crawl” your site for SEO-rich information. This can be accomplished through metadata and other site-specific coding.

On the other end, SEO-optimized content is any unique content that your website features that helps search engines catch and promote your website. There are a variety of kinds of content and design that can help your website’s SEO, including:

  • Headings & Subheadings That Promote Your Business
  • Product Pages 
  • Keyword-Based Blog Posts & Articles
  • Lists & How-To Guides
  • Engaging Videos & Photography

Boost Your SEO With An Expert Eye

Once you understand how SEO works and the purpose of a strong SEO design, you can begin to boost your web presence to help your business reach the top of your unique search keywords. However, the process of getting started can begin a bit overwhelming.

To help you learn how SEO can best serve your unique needs, partner with an expert in the digital marketing space. At Beegus Media, our team of SEO-trained experts have the experience necessary to help you build and implement a personalized SEO content strategy that fills your website with effective content.

Ready to get started? Contact us at Beegus Media today to find out more!

 

The Most Important Graphic Design Project You Will Ever Commission? Your Logo.

The Most Important Graphic Design Project You Will Ever Commission? Your Logo.

As a business or brand, one of the fastest ways to ensure that consumers remember who you are and what you stand for is with a fantastic logo. While this small piece of design collateral may seem unassuming at first, consider this: What comes to mind when you think of favorite companies? 

You probably think of a few unique designs: a swoosh, an apple missing a bite, golden arches. The companies and brands that leave and impact in the industry – and their revenues – all have a commonality. They each can be spotted from a mile away with a single glance at their logo.

When it comes to brand reputation and recognition, the single most important design you will ever commission is your logo.

3 Reasons You Shouldn’t Skimp On Your Logo

While it may be tempting to take a marketing shortcut and save money through a low-budget logo design, you may miss an incredible opportunity to ensure success if you skimp. Here are three reasons that you need to invest time and resources into a professionally-designed logo for your brand:

  1. Your Logo Tells Your Story In 1 Second

Think of some of the most successful brands and companies in the world. Likely, if you see their logo you can name the business quickly. What else do you gain from a well-designed logo? A brand’s values and mission – their story. 

The most successful brands are able to utilize their logo to share their brand story with customers in a flash. With a well-designed logo, anyone on the street can immediately understand who you are, what you do, and why you exist. 

  1. Your Fans Will Want To Rally Around Your Brand

There is nothing a brand loyalist wants to do more than feel as though they are part of your team. When it comes to building brand loyalty, you can quickly unite your current and potential customers around a well-designed logo. Whether wearing the logo on branded clothing or slapping a logo sticker on their device or vehicle, logos are the fast and easy way to show the world that you love something.

A fatal move for many businesses is updating and changing their logo. While rebranding is a common part of scaling a successful business, if your fans have taken to your brand, you can guarantee they will lose trust if you switch your logo up due to a poor design!

  1. A Logo Will Be Your Most Common Marketing Tool

If you knew that you would be granted only one tool to build your product or accomplish a particular service, you would invest quite a bit of time and money into choosing the perfect piece of equipment, right? Moving ahead without the best possible tool can be disastrous – no matter your industry.

When it comes to your brand, there is no more important element than your logo. From print materials to physical building signage and banded clothing, your logo will be the one design tool you use every single time you need to tell your story. With so much riding on your brand’s reputation and recognition, you must ensure that you don’t cut corners in the design. 

Bonus: Your Logo is Central to Your Entire Brand

Your logo sets the trend, or at least it should, for virtually every other design you commission. It is the very heart of your brand. It’s like the domino effect. If that first domino doesn’t fall, none of the others will… Your logo is that first domino… It’s that important.  

Don’t Risk It – Design A Lasting Logo That Delivers

Your logo is a design element that is far too valuable and strategic to leave to cheap amateurs. Instead, invest in a designer that can take your brand’s name, products, and story and bring them together into an eye-catching design that consumers love. 

If you are in need of a commissioned logo that will help you exceed your brand marketing expectations, then simply contact us. Our team of skilled designers have experience helping companies and personal brands develop effective logos that last. Learn more by reaching out to Beegus Media today.

 

Content Drives Everything – The Power of Good Copy

Content Drives Everything – The Power of Good Copy

In today’s age of digital marketing, having a high-functioning website that wows visitors is essential to ensuring future success. To better reach a growing consumer market that has grown up engaging with technology and social media, businesses and brands are increasingly filling up their websites with engaging video, photo, and creative content that seeks to draw in potential customers.

However, while the move toward high-quality, engaging visuals is great, the real power of the most effective websites is a tool as old as the written word itself – well-written copy. While the medium of media may be changing, the means by which information is conveyed remains: good copy content that drives website visitors to learn more, engage with your brand, and become consistent customers.

To take advantage of all that your website can truly become, you need good copy content across your site. Great visuals with poor copy is nothing but flash and fizzle – and can cause you to lose potential customers quickly.

What Is “Good Copy?”

So if “good copy” is so important to having a strong website presence, how do you know that copy is effective? In filling your website with great copy content, here are some of the top characteristics of “good copy” that works:

Informative

First and foremost, good copy is informative. While you can fill your pages with fancy words and enticing sentences, the true goal of copy content is to inform your site’s visitors. It is likely that you’ve visited a website and scanned through the home page only to realize you have no clue what the site is trying to sell you!

Great copy offers clear and concise wording on your products, services, brand, and any other important elements that you hope engages and inspires your potential customers to convert.

Engaging

Great and informative copy doesn’t have to mean boring. While you will want your copy to clearly state the who, what, and why of your brand, you should also seek to capture your visitor’s attention with wording and styles that draw their eye. Remember, some of the most impactful and engaging copy says a lot with only a few words

Inspiring

In writing your copy content to be both informative and engaging, you should seek to tell a story with your copy that inspires. The most successful companies are able to compel their audience with a story that they can’t help but keep reading! Write your copy in such a way that it guides your audience to convert through well-placed CTAs and ways to get involved in your brand’s mission.

How Copy Can Boost Your Site Effectiveness

Not only will good copy inform, engage, and inspire, but it can also be one of your most powerful marketing tools! Copy can help you boost your search engine optimization (SEO) by cleverly utilizing popular keywords and phrases that those searching for your products or services are most likely to use. 

Once your powerful copy SEO draws visitors to your site, you can use your copy as guideposts to help lead visitors to effective calls-to-action that encourage them to get in touch with your company, sign up for marketing materials, or make a purchase! 

While professional videos and photography are great, people still want to read your site to learn more and make an informed decision. Don’t let your website suffer from lackluster copy content that confuses and bores your visitors. Our team at Beegus Media is skilled with years of experience helping businesses and brands tell a compelling story through professional copy content. If you want to learn more about great copy, and complete a site audit that will offer quick and easy ways to increase your effectiveness, contact our team today to learn more!